Réalisations
NOIR — Retail identity for a digital-first brand
High-contrast identity for a fashion label born online, built to stretch from screens to packaging.
NOIR Studio
2024
Brand & Identity, Digital Design
Défi
Define a bold but flexible monochrome identity that can live across packaging, product pages and social drops without feeling repetitive or flat.
Approche
MSK CREATIONS built a modular grid, typographic rules and motion language that could scale. The palette stayed deliberately narrow; rhythm came from spacing, weight and pacing instead of colour. Prototypes were tested across landing pages, lookbook layouts and product detail flows to make sure the system held under real constraints.
Résultat
The new identity made NOIR instantly recognisable while staying light to apply for internal teams. Launches became faster, content more coherent and the brand's attitude clearer at every touchpoint.